Infusionsoft Battle of the Apps
In World War 2, the Allies invaded Normandy to get a toehold in France for a drive to Berlin. They put all their resources on that one bold move. Without it, it would have taken a far longer time to win the war having to supply troops in Italy. It's the same way in business. There's usually one strategy that will optimize your resources to get strategic sales and profits. This military tactic now adopted by uber successful business leaders is referred to as the beachhead strategy.
The beachhead strategy is about focusing your resources on one key area, usually a smaller market segment or product category, and winning that market first, even dominating that market, before moving into larger markets. In the early days of Infusionsoft, we conquered several beachheads by identifying and partnering with influencers with large followings in different markets. Guys like Bill Glazer, Dan Kennedy, Joe Polish and Reed Hoisington.
Even today, Infusionsoft attributes much of it's current growth to partnerships. You can mimic Infusionsoft's rapid growth by running your own affiliate program. The advantage to leveraging affiliates over traditional advertising methods is that affiliates work under a pay-for-performance model. There is no out of pocket cost to you until you've already made a sale. No risk, whatsoever.
Trouble is, running an affiliate program is tough. It seems like all the cards are stacked against you. Finding and recruiting the right partners is extremely challenging. Convincing them that you'll really pay out commissions after they've invested time and money to promote your products or services is an uphill battle, as most affiliates have had an experience of being burned in the past. If your sales are of any decent size, you'll need a full-time employee to check orders, ensure credit is being given where credit is due, answer affiliate questions, run ledgers and cut checks on a monthly basis.
ClickBank solves all of this for you. They've built a network of over 100,000 active affiliate marketers, ready to promote your product. They have a 15 year track record of paying out commissions to their affiliates. They manage all of the affiliates, ledgers and commission checks for you. Now that we've set the stage for running an affiliate program, let's talk about our plug-in, Maven CB.
Maven CB married the Greatest Affiliate Network on Earth with the Most Powerful Marketing Automation Software Known to Man, Infusionsoft of course!
Maven CB pushes data from ClickBank to Infusionsoft and does the following:
- Checks Infusionsoft to see if contact record exists
- Creates contact record or updates existing contact record
- Adds data to contact record
- Adds Order/Invoice data to contact record
- Adds payment data to contact record
Maven CB also allows you to trigger unique Infusionsoft Action Sets
for each of the following ClickBank Scenarios:
- Successful Purchase (One-Time Fee or Initial Transaction in a Subscription)
- Rebill (Recurring Transaction, Subscription or Pay Plan)
- Canceled or Failed Rebill (After ClickBank has tried XXX times)
- Refund (Customer requests return of funds via ClickBank)
- Charge Back (Customer's bank/CC Company retrieves funds from vendor)
And best of all, there's no complicated script that needs constant support or reprogramming each time you release a new product. Set up can be completed in 4 easy steps inside our clean interface:
Step 1: Add Your ClickBank Account(s)
Step 2: Link Infusionsoft Products with ClickBank Products
Step 3: Select Infusionsoft Action Sets
Step 4: Activate the Product
It really is that simple.