These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes. Have a look at my webinars concerning these models: Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 46944 Pepijn Schoemaker
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1707666 Brian Tracy
Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1469188 Evan Carmichael
how to write a marketing plan step by step guide + templates. Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. download your marketing plan template |https://app.box.com/s/ch81gi95ztzohhj0yfrczujcf78ozc6x plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year. You should allow yourself a couple of months to write the plan, even if it's only a few pages long. Developing the plan is the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge. Most marketing plans kick off with the first of the year or with the opening of your fiscal year if it's different. Who should see your plan? All the players in the company. Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information which would make them extremely valuable to the competition. You can't do a marketing plan without getting many people involved. No matter what your size, get feedback from all parts of your company: finance, manufacturing, personnel, supply and so on--in addition to marketing itself. This is especially important because it will take all aspects of your company to make your marketing plan work. Your key people can provide realistic input on what's achievable and how your goals can be reached, and they can share any insights they have on any potential, as-yet-unrealized marketing opportunities, adding another dimension to your plan. If you're essentially a one-person management operation, you'll have to wear all your hats at one time--but at least the meetings will be short! What's the relationship between your marketing plan and your business plan or vision statement? Your business plan spells out what your business is about--what you do and don't do, and what your ultimate goals are. It encompasses more than marketing; it can include discussions of locations, staffing, financing, strategic alliances and so on. It includes "the vision thing," the resounding words that spell out the glorious purpose of your company in stirring language. Your business plan is the U.S. Constitution of your business: If you want to do something that's outside the business plan, you need to either change your mind or change the plan. Your company's business plan provides the environment in which your marketing plan must flourish. The two documents must be consistent.
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 737765 London Business Forum
Marketing plans can seem daunting when you don't know where to start. This video is the first in a series to help you beat writer's block and begin your marketing project or initiative. To download the slides and some resources mentioned in the video, visit http://www.sophia.org/starting-your-marketing-plan-tutorial?playlist=principles-of-marketing
Views: 371367 Soma Datta
Take our video course and learn how to run all the steps in the planning process and create your own strategic plan. PLUS, get access to All of our workbooks and templates. www.smestrategy.net/strategic-planning-starter-kit Contact us if you're looking for someone to facilitate your strategic planning session: http://www.smestrategy.net/strategic-planning-facilitator-and-facilitation-services If you want to learn the different steps to take when creating a strategic plan here is a simplified version that will take you less than 15 minutes to go over. For more strategic planning resources visit http://www.smestrategy.net
Views: 228992 SME Strategy Consulting
For the entire series on Tesla Strategy, Marketing, and Valuation: https://www.udemy.com/tesla-company-analysis-strategy-marketing-financials/?couponCode=YOUTUBE Tesla's strategy is a video that examines several key topics: - What enabled Tesla to become a larger autoproducer than the Ford Motor Company in just 10 years? - Which are the key success drivers in the automotive industry - How important are Tesla's Mission and Vision statements - Five forces analysis of Tesla and the elelctric vehicles industry If you enjoy this video, make sure you subscribe to our channel to stay tuned for other content from 365 Careers! Thank you!
Views: 4597 365 Careers
https://goo.gl/aipfUm Click the link to start your training Most people want easy internet network marketing strategies to make money for their mlm, but what they need is a step-by-step marketing plan. There are definitely easy marketing strategies to grow your network marketing business, but that doesn’t necessarily mean results will come fast… In fact, that’s why most people quit trying to market their mlm business online. They have false expectations for how long it will take to produce results. Now don’t get me wrong, there are plenty of strategies that can produce success fairly quickly, but for the average person, that doesn’t happen. Here’s the good news… There are internet marketing strategies that you can implement starting right now, that will in fact produce results for you in your business, IF you take action on them and stay consistent... If you want a real marketing plan and use real internet marketing strategies to grow your network marketing business online, then click the link above and start your training right now.. Connect With Nathan https://www.youtube.com/watch?v=i1yT4qsuwZA Nathan's Channel https://www.youtube.com/channel/UCQkyTaQD9iAlIZReBm5wSHg Luke's Video https://www.youtube.com/watch?v=q_kyNBhS76E
Views: 5619 Freedom Influencer
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 404954 ThoughtCatalyst
In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 1300909 Dr. Vivek Bindra: Motivational Speaker
Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 321463 Jared Foster
Marketing Plan Sample https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-marketing-plan-sample Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ In оrdеr fоr уоur buѕіnеѕѕ tо ѕuссееd, уоu nееd tо mаrkеt your product іn the mоѕt еffесtіvе wау роѕѕіblе. But before thіѕ саn bе done, you will nееd a vеrу іmроrtаnt mаrkеtіng tооl іn thе fоrm of thе mоѕt popular mаrkеtіng рlаn ѕаmрlе. While mаnу business еxреrtѕ саn еаѕіlу рrоvіdе уоu wіth thіѕ, іt is ѕtіll уоur responsibility to know thе соmроnеntѕ оf thе most рорulаr mаrkеtіng рlаn sample. Sо, here thеу are: Thіѕ іѕ probably one оf thе mоѕt іmроrtаnt components оf a mаrkеtіng sample рlаn as it dictates hоw уоu wіll start wіth уоur рlаn. Mаkе sure that thе most рорulаr mаrkеtіng ѕаmрlе рlаn thаt уоu have chosen contains уоur tаrgеt market and іt ѕhоuld be аѕ dеtаіlеd as роѕѕіblе. If you have a rеѕtаurаnt business, іt іѕ a must that the mаrkеtіng sample plan states thе сuѕtоmеrѕ you аrе аіmіng fоr. Yоu саn tаrgеt fаmіlіеѕ wіth kіdѕ, couples, оr tееnаgеrѕ. Thе Fосuѕ оf Yоur Prоduсt in your Marketing Plan Sample Onсе you hаvе already ѕеt thе fосuѕ оf your market, іt іѕ nоw time tо dеtеrmіnе the focus оf уоur рrоduсt. For еxаmрlе, you wаnt tо fосuѕ оn fаmіlіеѕ with kids, thеn, it іѕ a must that уоu mаkе your menu affordable and you need to serve thеm ԛuісklу. So the first two steps of your marketing plan sample involve Identifying your product Benefits and Identifying your target audience. Marketing Plan Sample Dеtаіlѕ аnd Stаtіѕtісѕ After you hаvе successfully determined thе focus of уоur mаrkеt аnd thе focus of your рrоduсt, you саn nоw bасk it up wіth dеtаіlѕ аnd statistics. Mаnу mаrkеtіng ѕаmрlе рlаnѕ will deceive you wіth thеіr flоwеrу wоrdѕ, but іt іѕ іmроrtаnt thаt you gо bу thе mоѕt рорulаr mаrkеtіng plan ѕаmрlе ѕо thаt уоu can be assured оf gооd rеѕultѕ. It muѕt contain сеrtаіn рrоgrаmѕ, tасtісѕ аnd dеtаіlѕ, including ѕоmе ѕtаtіѕtісѕ оn hоw уоur рrоduсtѕ аrе fаrіng іn thе mаrkеt. Yоur marketing ѕаmрlе plan muѕt соntаіn rеturn vіѕіtѕ, сuѕtоmеr reviews, dіnnеrѕ ѕеrvеd аnd mаrkеtіng mеѕѕаgе, аmоng оthеrѕ. Revisions to your Marketing Plan Sample Starting a buѕіnеѕѕ is nоt a ѕіmрlе сhоrе аѕ it rеԛuіrеѕ соmрlеtе dеdісаtіоn аnd оf соurѕе, саріtаl whісh is your hаrd-еаrnеd mоnеу. And ѕо, іt іѕ a muѕt that you rigorously gо thrоugh your mаrkеtіng рlаn ѕаmрlе before finally implementing іt. You need tо rеvіеw and rеvіѕе your marketing plan sample. You nееd tо mеаѕurе results and track реrfоrmаnсе. In thіѕ wау, уоu саn еnѕurе the еffесtіvеnеѕѕ оf thе mоѕt рорulаr marketing рlаn ѕаmрlе that уоu hаvе uѕеd. When уоu believe that еvеrуthіng іѕ nоw good tо go, уоu can аlrеаdу рrераrе fоr the opening of your business. Be sure to continue your research on an effective marketing plan sample http://www.youtube.com/watch?v=mjrguLMxIf0
Views: 389421 Tyson Zahner
For full resources and to get started: http://goo.gl/jMAZpW
Views: 7097 Techstars
10 business marketing strategies that made Apple worth billions. Go to http://selfmadesuccess.com/business-marketing-strategies-apple/ for video notes, related content, and helpful resources mentioned. Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn the top 10 business marketing strategies that made Apple worth billions of dollars. As one of the most successful tech companies in history, they have revolutionized the way we listen to music, use computers, and even what a cell phone can do. None of this happened by accident. This is a company led by incredible visionaries like Steve Jobs, that knew exactly what the marketing message needed to be. They've branded their tech empire perfectly, creating a cult-like following of millions of happy customers. I'm going to show you what marketing principles Apple was built on, so you can apply them to your own business. Enjoy the video and let me know what you think in the comments below! https://www.facebook.com/mrjustinbryant
Views: 18264 Justin Bryant
Developing a Sales and Marketing Strategy Plan Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ When developing and sales and marketing strategy/plan there are two types of sales approaches. One is the mindset of the hunter and the other is that of the farmer. The Hunter. The mindset of the hunter is to “Track, Kill & Move On.” Hunters are quick, restless and nomadic. The rapidly assess opportunities and discover rapid solutions to generate sustenance. In sales and marketing this would involve outbound phone calls, networking, and generally canvassing one’s territory for relatively immediate sales. The Farmer. The mindset and habits of a farmer is to stay in a one location, large or small, and to cultivate over a longer period of time. Farmers are very attune to the weather, the soil and many other factors, any of which could aversely affect his crops in the upcoming months or even years. When times get tough, they have a hard time moving on to new lands like the hunter. But their advantage is that they can feed hundreds of people for months and months when they do their job right and consistently. When developing a complete sales and marketing strategy plan it is important to factor in both types of personalities and tactics. One needs the hunters to find and bring home immediate sales. But it is also important that you have farmers who are tending to those who require nurturing. By doing so, future “crops” of leads will bear fruit. The Biggest Mistake The biggest mistake that any small business, start-up or corporation could make it to believe that all you need are more hunters to get in more sales. And likewise, one could pendulum swing and concentrate so much on nurturing that no immediate sales are generated, thus causing financial hardship for the enterprise. It is important to have both a Hunter and a Farmer strategy for your sales and marketing plan. Please subscribe to my YouTube channel.
Views: 11104 Edwin Dearborn
Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
Views: 147206 D&AD - Creative Advertising, Design and Digital
Developing Marketing Strategies and Plans | Marketing Management (Lecture 2) Subscribe this channel to get more knowledge,Slides,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course has been designed keeping in view the following objectives: • To introduce to the students the variables involved in Marketing Management • To enable the students to understand the complexities involved in decision making as applicable to marketing problems • To equip the students with enough understanding of the marketing environments to study and analyze the different environmental factors necessary for decision making • To prepare the students for practical application of the concepts imparted in the classroom once he/she enters the real markets Course Objective: After completing this course a student will be able to: • Understand the finer implications of Marketing Planning and Decision Making • Be able to analyze the factors involved in marketing planning • Create at least a theoretical framework for a complete market plan • Posses a complete understanding of marketing theories and models for decision making Chapter Objective: How does marketing affect customer value? How is strategic planning carried out at different levels of the organization? What does a marketing plan include?
Views: 3021 Get Knowledge
The Difference Between a Strategic Plan and a Marketing Plan and why you need both http://www.tbsmarketingacademy.com/courses/how-to-create-a-simple-strategic-plan Plans help you get where you're going. They help you achieve your goals. Find out the difference between a Strategic Plan and a Marketing Plan and why, if you're an independent coach or consultant, you need both. Neither has to be long or complicated. But both will help ensure you're actions are focused and will greatly improve the odds you'll get where you want to go. Learn how to create a simple strategic plan in an afternoon at http://www.tbsmarketingacademy.com/courses/how-to-create-a-simple-strategic-plan
Views: 2894 Debbie LaChusa
Online Marketing Strategies for 2018 https://JoinTyson.com/Webinar?utm_content=yt-Online-Marketing-Strategies-for-2018-Simple-3-Step-Marketing-Plan-Example&utm_source=YouTube If you’re serious about finding a marketing plan that works … If you’re sick of hypey charlatans selling you gimmicks and telling you how fast and easy it is to make money on the internet … Then this video should be a breath of fresh air. I’m not gonna tell you it’s easy or that it doesn’t require any work, because that’s nonsense and you know it. But I am going to show you the exact 3-step digital marketing strategy that’s built my business. It’s simple and it works IF you apply it. If you like this video, be sure to subscribe to my YouTube channel (we put out great new content like this every week). And be sure to Connect with Me on Facebook - https://www.facebook.com/tysonzahnerpage https://youtu.be/-mllAiKPz2w
Views: 23612 Tyson Zahner
The first 90 days really is the foundation of your Real Estate Marketing Plan. But, a lot of people, have unreal expectations in your first 90 days of any type of marketing but especially online. Online marketing takes some time to build, so if you're looking at search engine optimization or pay-per-click (PPC) marketing, or anything like that, you're first 30 days, especially, is really just getting things going and refining things. Even if you're doing PPC, you're not going to have your campaign styled in that first month. So have realistic expectations about your first 90 days. This is your foundation set up and then you're going to scale up after that. We dive in and walk you through on this Carrot whiteboard strategy sketch, a suggested path in your first 90 days with your online marketing. Enjoy! Subscribe to the CarrotCast Podcast on iTunes: https://apple.co/2Hdq6Li -------------------- FOLLOW US -------------------- Subscribe to this channel:http://www.youtube.com/user/OnCarrot Instagram: https://www.instagram.com/getcarrot/ Facebook: https://www.facebook.com/InvestorCarrot/ ------------------------------------------------------------------------------------ FREE RESOURCES TO HELP GROW YOUR BUSINESS: ------------------------------------------------------------------------------------ *SEO Bible for Real Estate Investors: https://carrot.com/resources/seo-bible/ *Demo Investor Carrot Today: https://carrot.com/demo/ *SEO Bible for Real Estate Agents: https://carrot.com/resources/agents-seo-bible/ *Demo Agent Carrot Today:https://carrot.com/real-estate-agent-websites/
Views: 7909 Carrot
Learn Digital Marketing(Offline Course) Or Make Your Business Digital With Lapaas- Digital Marketing Institue and Agency. Join Our Most Advanced Digital Marketing Course. That will cover 26 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing, Digital Identity Creation, Blogging, Advanced Analytics, Blogging, Video production, Photoshop, Business Knowhow, etc To Know More, Call +919540065704(11AM-6PM) or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455, Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Follow Intellectual Indies- Instagram- https://www.instagram.com/intellectualindies/ Twitter- https://twitter.com/intellectualins Facebook Page- https://www.facebook.com/IntellectualIndies Our Top Rated Playlist- Digital Marketing - https://www.youtube.com/channel/UC_s0g4QdprLkyyN2MDpef7Q/playlists?view_as=subscriber Face Reading -https://www.youtube.com/watch?v=caklzGqiGKg&list=PLd9tDukllEerOalFrFKhfIAlvphXQt76C Case Study- https://www.youtube.com/watch?v=d213u36SR70&list=PLd9tDukllEerp-eIuJVlVwZCEmd6fAo2q Sales Training - https://www.youtube.com/watch?v=aM61r0NzHlM&list=PLd9tDukllEepN-4WYflD_PMJFFLfgyrTR Email Marketing - https://www.youtube.com/watch?v=rPAN7mEmIhY&list=PLd9tDukllEep-Us2j6cYgIgnM_9S6NuOA Master your Chakras - https://www.youtube.com/watch?v=7LXB3dBapeI&list=PLd9tDukllEeo2a8CvYM7coGhsQtEnXMb7 Power Principle - https://www.youtube.com/watch?v=7x-w6ZP_2UA&list=PLd9tDukllEeqcY7e83YfynLad3pdSrHtd Follow Me (Sahil Khanna) on Website- Sahilkhanna.in Instagram - https://www.instagram.com/intellectualindies/ Linkedin - https://www.linkedin.com/in/princesahilkhanna Youtube Channel - https://www.youtube.com/channel/UCC4qPALwst9b7Lpj1h4spYw For Bussiness Enquiry or Collaboration, Mail Us at [email protected] About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.
Views: 76805 Intellectual Indies
For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 310724 tutor2u
The Perfect Digital Marketing Agency Strategy For 2019 (Webinar) - Join together with John Lincoln and other industry experts from Ignite Visibility digital marketing agency to hep plan your perfect 2019 digital marketing agency strategy. 2019 will offer an unprecedented number of marketing opportunities, but which ones will work best for your business? Thought leaders and industry experts from Ignite Visibility digital marketing agency will guide you in this webinar to reach and engage with your best new potential customers and effectively scale your business. From digital marketing agency strategies, to tactics, to day to day implementations you will leave this webinar with a hands-on plan that will guide you to a great year of business growth. Develop your integrated approach that will combine the powers of organic search, paid search, social media, and PR. Your efforts will target, reach, persuade, and convert customers at new critical scale. By hitting each of these points, you will create a diversified traffic portfolio to your website. You will have the means to turn the levers which generate traffic to each of these channels based on performance and your business will grow. Ignite Visibility is a premier digital marketing agency based in San Diego with a mission singularly focused on providing the highest level of customer service in the digital marketing industry.
Views: 19742 IgniteVisibility
Hello students, This is the second lecture on IBPS SO Marketing Management lecture. IBPS SO Marketing Officer Course - https://store.bankexamstoday.com/product/ibps-so-marketing-officer-course-2018/ Install BankExamsToday mobile application: https://play.google.com/store/apps/details?id=com.solodroid.gkdigest&hl=en_IN
Views: 3155 BankExamsToday
Bizversity is the Technology and Media spin-off of the highly successful business education company, Business Blueprint. At Bizversity our mission is to grow the people that move the world forward. Because business people change things. They learn, they create, they build, they disrupt. And when they do, they influence the people around them and the world becomes a better place. So if you are an entrepreneur, business leader, manager, executive or startup, go to our website and claim your free account today: https://bizversity.com/YTWC8 In terms of our product, quite simply, we've built the world's best business training and we have made it simple and easy for you to access. Often described as the 'Netflix for Business', Bizversity gives you direct access to over 1,000+ TV-Quality videos, which have been produced by over 250+ leading business experts from around the globe. Plus, because Bizversity is an App that works on all smartphones, tablets and TVs, our entire content library is available to you on-demand, anywhere, anytime. For a full list of benefits and to claim your free account, go to: https://bizversity.com/YTWC8 Should you require any further support, or to discuss content, media, partnership or enterprise opportunities, email: help[at]bizversity.com. So don't delay, click on the link below and start your journey today: https://bizversity.com/YTWC8 Also, subscribe to our YouTube Channel now and be the first to know about new content and exclusive offers: https://bizversity.com/ytSubscribe And finally connect with us on Social Media and let Bizversity help you grow your business: Facebook ▶ https://www.facebook.com/BizversityApp Twitter ▶ https://twitter.com/bizversity Instagram ▶ https://www.instagram.com/bizversity Linkedin ▶ https://www.linkedin.com/school/7794973/ Flickr ▶ https://www.flickr.com/photos/bizversity
Views: 96816 Business Blueprint
Here are my courses with marketing plan template and examples. Marketing strategy to reach 1,000,000 people (has a marketing plan template and marketing plan example): https://www.udemy.com/marketing-plan-strategy-become-a-great-marketer/?couponCode=y2 Business plan course which has a marketing plan template and example in it as well (same as in the marketing course above): https://www.udemy.com/how-to-write-a-business-plan/?couponCode=y1 In this video tutorial I explain how to write a marketing plan, present it in a way so you can have a template, and at the end of the video I give an example of how I created the marketing plan for my own business. Here are the sections that you should have in your marketing plan template: 1) Brief explanation and overview of your company 2) Your company's unique value proposition, sometimes referred to as UVP 3) Your company's budget 4) Dates and deadlines 5) Marketing team 6) Competitive analysis and an explanation of how you will out-compete your business competitors 7) Marketing strategies that your business will implement 8) Your target market and your target market size A marketing plan with the above 8 sections would be a well structured document. But your business hardly needs a properly structured and formatted document. What your business needs is the best possible course of action for your business. What would make it a very good plan for your business is if the marketing plan had as good as possible execution strategies of the actual promotional tactics that will be carried out. That is the real measure of quality and worth of this document. My marketing and business plan course have a marketing plan example that I used for my business. What is good about it is that I talk about my own strategies in hindsight after having implemented those strategies. This way I can show what works and what doesn't work, and have real-world data and experience to back it up. Give my courses a try. They will help you write a business plan for your company, start your business, and teach you how to effectively promote your business and grow it long-term.
Views: 18122 Start & Grow Your Business
Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way. Step #1 - Begin with the end in mind Identify your goals Analyse your business Step #2 - Set your time-frame What is your best case and worst case scenario? Don’t lock yourself into unreasonable time frames that will reduce your success because you rush Step #3 - Identify your milestones How will you define success? Step #4 - Plan your budget What should you spend? What is your competition doing? Will your budget get you where you’re going? Step #5 - Choose your channels What channels should you appear on? Where are your customers? What platforms do you need? Step #6 - Execute your plan Launch! Step #7 - Optimize your results Use data and analytics to optimize your campaigns for the best results Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate. What are your favorite marketing planning tips? Feel free to leave them below! #digitalmarketing #marketingcampaign #marketingstrategy --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 36375 Marketing 360
To attend one of our AWS Loft events, visit us at one of our many locations – https://amzn.to/2G4xYQc Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups. From defining your market and customer to building your product roadmap, she outlines the steps every founder should consider. Kim also uncovers the frameworks needed to enter the market and answer questions on how to evolve your GTM as your startup grows and products evolve. You'll learn: - How to create and measure a go-to-market operating model - A better understanding of value propositions and how to discover unrealized sales opportunities - How to test your concepts as you search for a repeatable and scalable sales model - Insights on pricing and sales model strategies for startups
Views: 912 Amazon Web Services
What to learn how to create a digital marketing strategy today? Well, it is different than it was years ago. https://ignitevisibility.com/internet-marketing/ Here are two great resources https://ignitevisibility.com/start-digital-marketing-strategy/ https://ignitevisibility.com/45-things-digital-marketing-agency/ In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this video, John Lincoln walks you through these touch points. In your digital marketing strategy, you might want to incorporate Facebook, LinkedIn, YouTube, AdWords, Yelp, it all depends on your business. When you look at Google analytics, you can get a pretty good idea of your customer journey. At Ignite Visibility, we have a customer journey mapping service. You can learn more about it here https://www.youtube.com/watch?v=tGZryr0P5gA The customer journey is critical to understand when creating a digital marketing strategy. Watch video on how to create a digital marketing strategy now.
Views: 54022 IgniteVisibility
Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 239685 Soma Datta
Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 347479 Marketing 360
Join us on Facebook: https://www.facebook.com/coachtravisr... Tweet Travis: https://twitter.com/travisro Transcript of this video: ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Developing a high impact marketing program can be a great tool to get your message out in front of the people you want to reach and to deliver the leads that you need to keep your real estate business growing! At the end of the day, every agent wants consistent, predictable income and this is how you can achieve just that! ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- About Travis Robertson: Travis Robertson is CEO and Founder of Robertson Coaching International, one of the fastest growing real estate coaching and training companies in North America. Travis has trained tens of thousands of real estate professionals across the globe on high-performance marketing, business development and team building, and is recognized as one of the leading experts on recruiting and retention strategies for this new era of real estate. Meet Travis at http://www.travisrobertson.com ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SUBSCRIBE ON YOUTUBE Never miss another video! https://www.youtube.com/user/CoachTra...
Views: 45021 Travis Robertson
April Dunford, Founder, Rocket Launch Marketing, discusses a systems approach to startup marketing. April highlights the importance of understanding the customer buying process, choosing the right marketing tactics and measuring results. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Views: 101121 MaRS Entrepreneurship Programs
Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills. * Differentiate between product and product marketing * Redefine product for the modern economy * Explain the components of product decisions * Make a case for leading with benefits * Identify the reasons products fail * Summarize support of quality product intros Watch the other videos in the playlist: https://www.youtube.com/playlist?list=PL6F365386C75BB026
Views: 22471 Soma Datta
Get 7% off of your DistroKid account: HERE http://distrokid.com/vip/brandman Join my newsletter for exclusive insights and free call opportunities:http://www.tinyurl.com/brandmannewsletter Get Master Music Branding guide at: http://www.brandmansean.com/mastermusicbranding My website: http://www.BrandManSean.com BrandMan Channel intro beat produced by @BeatsbyMalex -- beatsbymalex.com BrandMan Sean intro produced by Aman BrandMan Sean outro beat produced by @adoniscalso -- beatstars.com/adoniscalso Follow @BrandManSean on Instagram
Views: 53079 BrandMan
Q: Which marketing vehicles are working best to grow the businesses of the startups you have invested in? Watch the full #AskGaryVee Show Episode 96 here: https://www.youtube.com/watch?v=4K0rlwjKCz8 Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 45579 GaryVee Archives
Wine Marketing Strategy | Content Marketing Plan for Wine Brands Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ One of the most powerful methods to forward your wine marketing strategy is the use of modern inbound marketing. Factually any wine brand can take advantage of it with minimal investment. How much does it cost to place an ad in Wine Enthusiast, versus creating content and distributing it through your email and social media? The only time involved with the latter is the man hours, but once created, those networks will remain in place for a long time. And according to a recent Hubspot report that surveyed 900+ professionals, 89% of businesses are either maintaining or increasing their inbound marketing budgets. What you can do to better market and sell wine: 1. Use video as branded content to forward your wine marketing strategy. Branded content, such as video presentations, insight into how to pair wine with food, interviews with wine experts, and showcasing popular vineyards, are just some of the ideas of promoting wise through content and social media. 2. Blog more. If your winery had a special event, write a quick paragraph that covers it. Got sheep grazing in the spring vineyards? Explain how it’s part of you practice and post pictures of the baby sheep. Everyone loves baby animal pics. Is there an exciting new variety being released? Interview the winemaker, and express his passion for it. 3. Use paid social media advertising, such as Facebook. Don’t simply post links to your bottles of wine for sale. In fact, promoting your product on the social network should be a low priority. Use them to listen to your customers, and interact with them. Show them there’s a face behind the company. This fosters trust and increased loyalty. Post a picture of your last wine club event and tag your wine club members. Their friends and family will see that, and it furthers your brand recognition. 4. Monitor your brand. You have a world of wine bloggers, forums, and niche social communities talking about your brand. Visit their site, and comment on their review. Join the forum and do the same.
Views: 6950 Edwin Dearborn
From the book: Marketing by Grewal/Levy 2nd edition I DO NOT OWN THIS VIDEO IT BELONGS TO MCGRAWHILL Narrated powerpoints
Views: 31137 nobodys home
In today's world of digital marketing, there are many ways to advertise your restaurant. From accumulating a following on social media to paid online traffic, to list building with emails, #'s, etc. In this video, Brett addresses the 3 most common forms of online marketing and explains which is the most effective to use in order to acquire new customers. Email your questions to - [email protected] Website: https://www.misfitmedia.com/home Instagram: https://www.instagram.com/misfitmediainc/
Views: 3036 Misfit Media
Learn Digital Marketing(Offline Course) Or Make Your Business Digital With Lapaas- Digital Marketing Institute and Agency. Join Our Most Advanced Digital Marketing Course. That will cover 26 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing, Digital Identity Creation, Blogging, Advanced Analytics, Blogging, Video production, Photoshop, Business Knowhow, etc To Know More, Call +919540065704(11AM-6PM) or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455, Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Follow Intellectual Indies- Instagram- https://www.instagram.com/intellectualindies/ Twitter- https://twitter.com/intellectualins Facebook Page- https://www.facebook.com/IntellectualIndies Our Top Rated Playlist- Digital Marketing - https://www.youtube.com/channel/UC_s0g4QdprLkyyN2MDpef7Q/playlists?view_as=subscriber Face Reading -https://www.youtube.com/watch?v=caklzGqiGKg&list=PLd9tDukllEerOalFrFKhfIAlvphXQt76C Case Study- https://www.youtube.com/watch?v=d213u36SR70&list=PLd9tDukllEerp-eIuJVlVwZCEmd6fAo2q Sales Training - https://www.youtube.com/watch?v=aM61r0NzHlM&list=PLd9tDukllEepN-4WYflD_PMJFFLfgyrTR Email Marketing - https://www.youtube.com/watch?v=rPAN7mEmIhY&list=PLd9tDukllEep-Us2j6cYgIgnM_9S6NuOA Master your Chakras - https://www.youtube.com/watch?v=7LXB3dBapeI&list=PLd9tDukllEeo2a8CvYM7coGhsQtEnXMb7 Power Principle - https://www.youtube.com/watch?v=7x-w6ZP_2UA&list=PLd9tDukllEeqcY7e83YfynLad3pdSrHtd Follow Me (Sahil Khanna) on Website- Sahilkhanna.in Instagram - https://www.instagram.com/intellectualindies/ Linkedin - https://www.linkedin.com/in/princesahilkhanna Youtube Channel - https://www.youtube.com/channel/UCC4qPALwst9b7Lpj1h4spYw For Bussiness Enquiry or Collaboration, Mail Us at [email protected] About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.
Views: 10327 Intellectual Indies
7 Most Important Steps To Create Killer Digital Marketing Strategy to Explode Your Business in 2018 https://youtu.be/tckbTQEz9GM 7 Most Important Steps To Create Killer Digital Marketing Strategy to Explode Your Business in 2018 Do you have a digital marketing strategy? Using digital marketing without a strategic approach is still commonplace. I'm sure many of the companies in this category are using digital media effectively and they could certainly be getting great results from their search, email or social media marketing. But I'm equally sure that many are missing opportunities for better targeting or optimisation or are suffering from the other challenges I've listed below. Perhaps the problems below are greatest for larger organisations who most urgently need governance. There's arguably less need for a strategy in a smaller company. If you don't have a strategy then here are the 7 steps which will help you create killer digital marketing strategy for your business. We would love to hear from you in the comments section below. WHO SHOULD LEARN DIGITAL MARKETING? The world is driven by the internet and it holds the key to your all unlimited problems. The internet today is like a magic wand that helps you to find the relevant information regarding any context just like that. Whenever you search any product on the internet, you find unlimited links stating the availability and information about the same. Due to the love for internet, Digital Marketing is becoming the thriving force to accommodate all the needs of digital advertisements and promotions. It is the hottest trend of today. Digital marketing is setting a benchmark in the marketing trends. Whether you are a marketer, businessman, students or housewife; engineer, marketer, college goer or mom, everyone should know and need to learn this revolutionary trend. Anyone can learn digital marketing. Let’s find out how is digital marketing a universal trend to learn and follow? ---------------------------------------------------------------------------------- Credits for the audio in the background of this podcast episode: JPB - High [NCS Release] https://youtu.be/Tv6WImqSuxA https://soundcloud.com/anis-jay https://www.facebook.com/jayprodbeatz https://twitter.com/gtaanis Music promoted by Audio Library https://youtu.be/R8ZRCXy5vhA Learn more: http://digiperform.com/ Are you a listener? Then tune in to our digital marketing podcast: http://digiperform.com/podcast Subscribe to our channel for latest news and trends in digital marketing daily: https://goo.gl/wHbWC4 7 Most Important Steps To Create Killer Digital Marketing Strategy to Explode Your Business in 2018 https://youtu.be/tckbTQEz9GM
Views: 5772 Digiperform - Digital Marketing Course
If you want to make money from the web, it's not as simple as setting up a Shopify store and just generating sales. If it was that easy, no one would be going into an office and working in the normal workforce. Today I'm going to share why 99% of eCommerce will never sell without this. You'll learn an easy eCommerce marketing strategy that can help you grow your ecommerce sales quickly and effectively. RESOURCES & LINKS: ____________________________________________ 7 Proven Ways to Grow eCommerce Sales By 50% or More (video): https://youtu.be/ECFguym4230 5 Ecommerce Optimization Tips to Improve Your Product Page Conversion Rates (video): https://youtu.be/_e_0iu54wUQ ____________________________________________ So are you wondering what that one thing is? It's persuasive copy. No, I'm not talking about a tool or anything like that. It really is copy. Just think of it this way, someone lands on your site, whether you do ads or SEO or email marketing, they check out this product that you're selling, but then, they don't see much. They just see a few sentences, maybe a picture. You think they're going to buy? No, that's why over 95, 98, 99% of your visitors don't convert. And it's why you're creating eCommerce products, putting them on your store and you're like, huh, why am I not getting any sales? It's because of the copy. You're not interacting with the person. When you go to a physical store, you're interacting potentially with a salesperson. That salesperson guides you, they help you, they, oh, you need this size to try on for this shirt? Oh, this looks good, oh no, that doesn't look good, you shouldn't get that, but instead, you should get this. You don't have that on the web. So, what do you have to do to convince people to buy? You need persuasive copy. So now that you know that it's persuasive copy, let's go over a few things that you can do to make sure that your copy is truly persuasive. One, talk about the benefit. It's not just about hey, I'm selling this product, it's about the solution that, that product is giving people to their problems. For example, if you're selling toilet paper, and toilet paper, the one that you're selling is so soft people don't have a rough bum from that, your solution is ultra-soft toilet paper. It'll make you feel like your bum is sitting on clouds. I'm making it up. And if your reviews on that page enforce that, you're going to get more sales, right? So, you have to talk about the solution and the benefit that your solution is providing. The second tip I have for you, persuasive copy isn't just copy. A picture says a thousand words. So, if your pictures are amazing in your eCommerce product, you'll do really well. Taking professional pictures, 360 degree view cameras, showcasing your products, all this stuff will help boost sales and conversions. The third thing, reviews. The copy isn't just about how much can you convince people to buy your product, it's also how much can other people convince others to buy your product. You need a lot of reviews on your site. Whether they're bad reviews or good reviews, let them all through because they'll help tell other people if they should be buying your product. And the fourth tip when it comes to persuasive copy, you need to make sure you go really in-depth on every little thing that your product provides. Every feature, every nook and cranny of it. Think about any objections someone has when it comes to buying your product. If you answer all those objections in the copy, you'll get more sales. And the last tip I have for you, your copy doesn't end on your product page. From your checkout page to the thank you page, all of that's copy. If you can optimize your checkout page and be like get this delivered to you within two days, emphasizing free shipping, things like that can help boost your sales. Using a two-step checkout instead of a one-step checkout, that of course, helps boost sales as well. Doing things like on your thank you page after they checkout, upselling more products and services, that of course, boosts sales. If you do those things, you'll start seeing that more of your products will start selling. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ #eCommerce #NeilPatel #DigitalMarketing
Views: 26017 Neil Patel
C'mon over to http://www.musicbusinessinstitute.com to get your free 3-part video training series for musicians. In this lesson James Taylor of the Music Business Institute goes through the 7 steps of successful music marketing. It's both a blueprint and a roadmap that you can also use to create the kind of music career you desire. It's also deceptively simple although the implementation will require that you learn some step-by-step techniques and tactics. 1. Build Your Fan Lists What is the one thing that all successful artists have in common - LISTS. Lists are the lifeblood of your business as a musician and without them it's almost impossible to make a living from your craft. 2. Develop Relationships With Fans The relationship with your lists will sustain you emotionally, creatively and financially over many, many years if you do it right. However if you disrespect your lists, speak down to them, or treat them as just a source of income then you are likely to have a very short career in music indeed. 3. Learn What Fans Want There exists two main schools (or Tribes) in the marketing of music, the Cool Kids and The Musicpreneur. These two tribes have very different thoughts when it comes to innovation in music and the idea of listening to your fans. 4. Create Work That Excites Fans A musician today has two jobs; creating and communicating. Music Business Institute is primarily about teaching the latter rather than the former because we have to assume you know how to create exciting work. Creating is about honing your craft as a musician. Communicating is about learning how to market and sell what you have created. It's why we call it the Music Business. Music + Business. 5. Identify Fan Type OK, by this point you know that building lists, developing relationships with them, learning what they want and creating work that excites them is important. The 'fan ladder' looks to move someone from just being mildly interested in your music to where they will buy everything you ever produce (concert tickets, recordings, merchandise). You want to move them from being a 'suspect' to a 'super fan' or "true fans". 6. Empower Super Fans Successful artists always have their own small army of super fans. Beliebers (Justin Bieber), Swifties (Taylor Swift), Little Monsters (Lady Gaga), Lovatics (Demi Lovato) and Smilers (Miley Cyrus) are all examples of Super Fans. 7. Promote Work Using Events The final step is about promoting your work using events. Firstly events they create excitement around your music. There are different types of events which can be used to promote your work. There are product launch events, tour announcement events, promotional events and many more. Go to http://www.musicbusinessinstitute.com to claim your free 3-part video training series for musicians.
Views: 86499 Music Business Institute