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25. SWOT Analysis in Marketing / Management by Prof Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have discussed the concept of SWOT Analysis. SWOT analysis is a very popular tool in the strategic planning. It can be carried out for any company, product, place, industry, or person. It is quite helpful for any decision-making situation, pre-crisis planning and preventive crisis management. Can you do a SWOT Analysis for a company or yourself? Think about….Thanks ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 21635 Marketing by Vijay
Starbucks SWOT Analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 155487 365 Careers
Business strategy - SWOT analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 67344 365 Careers
SWOT
 
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This is a FREE 5 minute online lesson about SWOT analysis from Marketing Teacher.
Views: 90182 Tim Friesner
How to Complete a SWOT Analysis | Episode 24
 
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A SWOT Analysis is a tool used to complete an objective analysis of a company. In addition to taking an internal look at the company (strengths and weaknesses), companies also need to scan the external environment to identify both opportunities and threats. In this video I'll explain what a SWOT Analysis is, and provide some examples of what can be considered in each category. Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
Views: 302981 Alanis Business Academy
SWOT analysis in hindi and simple language
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 30708 study with chanchal
SWOT Analysis
 
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SWOT Analysis - a popular framework for assessing the strategic position of a business - is introduced in this revision video.
Views: 56951 tutor2u
How to Perform a SWOT Analysis
 
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SWOT simply stands for Strengths, Weaknesses, Opportunities, and Threats. The purpose of a SWOT analysis is to create a synthesized view of your current state. Watch our Virtual Strategist Whiteboard session to learn how you can perform and use a SWOT analysis for your organization. Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug Download the Essentials Guide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/ Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen
Views: 307682 virtualstrategist
How To Create A Useful SWOT Analysis in Marketing - Malcolm McDonald The Oxford College of Marketing
 
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In this video Malcolm McDonald talks about how to create a useful and worthwhile SWOT analysis that goes deeper than the traditional on segments of the market after segmentation.
Views: 2546 OxcomVideos
What Is A SWOT Analysis In Marketing?
 
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"REVEAL What Is A SWOT Analysis In Marketing LIST OF RELATED VIDEOS OF What Is A SWOT Analysis In Marketing IN THIS CHANNEL : What Is A SWOT Analysis In Marketing? https://www.youtube.com/watch?v=55OSYgzqA9M What Is A Pure Market Economy Based On? https://www.youtube.com/watch?v=g_cLPz-TqgI What Is A Niche Marketing Strategy? https://www.youtube.com/watch?v=FaSSwhsDUiY What Is A Push Strategy In Marketing? https://www.youtube.com/watch?v=TJHYVW5-zRE What Is A Rural Market? https://www.youtube.com/watch?v=eDM2oLRfSGo What Is A Strategic Marketing Plan? https://www.youtube.com/watch?v=aEMlah-ARig What Is A Social Media Marketing Campaign? https://www.youtube.com/watch?v=Qbc0qg2e6Vc What Is A Push Market? https://www.youtube.com/watch?v=m0yrlUf0iSQ What Is A Search Engine Marketing? https://www.youtube.com/watch?v=w86VsqriWDU What Is A Stealth Marketing? https://www.youtube.com/watch?v=VktUQouHOqE"
Views: 179 sparky Facts
Critical Components Of A Competitive SWOT Analysis | Marketing Hack of the Day by Solomon Thimothy
 
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Are there any strategies that your competitors' are implementing but you're not? Do you have any advantages over your competitors'? A SWOT Analysis can help you evaluate these factors. A SWOT analysis consists of strengths, weaknesses, opportunities, and threats but what do they signify? How do you perform a SWOT analysis on competition? Learn all about the critical components of a SWOT analysis in today's episode. #MHOTD Get the latest marketing hacks sent right to your inbox: http://go.clickx.io/marketing-hacks/ --- Visit our blog for more growth tips: https://www.clickx.io/blog Follow us: https://www.facebook.com/clickx.io https://www.twitter.com.com/clickx.io https://www.instagram.com/clickx.io
Views: 515 Clickx
SWOT analysis - explained (Asia Pacific Marketing Institute)
 
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Download our free pdf SWOT template resource below: https://drive.google.com/file/d/0B7D4_7zmM6NOVWpoYXFKSEYzVG8/view?usp=sharing A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. Reference: http://en.wikipedia.org/wiki/SWOT_analysis visit: https://www.apmi.asia
What is SWOT Analysis?? ( With Example ) In HINDI
 
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In this video I have told about swot analysis for an organization and for a person. SWOT stands for ( Strengths, Weaknesses, Opportunities, Threats ). #swotanalysis You can subscribe our Channel by clicking this link https://www.youtube.com/channel/UCZVYTdSvqUEUyE2sA6wxsKQ?sub_confirrmation=1 What is Retail Management ? ( MBA COURSE ) IN HINDI https://youtu.be/UCJlXqU0_Dw MBA RETAIL MANAGEMENT - https://www.youtube.com/watch?v=UCJlXqU0_Dw&list=PLg61CNZvVkje0GRSlOrQhkByPR9bfGMYJ Computer Lectures playlist link - https://www.youtube.com/watch?v=cagLD-xdvjM&list=PLg61CNZvVkje8Pm-R77dDQPvKxbvRawPf Computer MCQ playlist link - https://www.youtube.com/watch?v=IQcy1ai2yW0&list=PLg61CNZvVkjfSccGsVQXki03jt08vVslc
Views: 17052 Exam Study Zone
Основы маркетинга. Урок 8 из 10. SWOT-анализ
 
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Изучение деятельности организации через SWOT-анализ: Strengths (сильные стороны), Weaknesses (слабые стороны), Opportunities (возможности) и Threats (угрозы). Разбираем, что такое сильные и слабые стороны, каковы могут быть возможности и угрозы в работе компании. SWOT-анализ - один из лучших инструментов классического маркетинга, который актуален в современном маркетинге и широко применяется. Список уроков: Урок 1. Что такое маркетинг https://youtu.be/-JgwdmbxN18 Урок 2. Комплекс маркетинга 4Р и 7Р https://youtu.be/rTsfGb4BC5o Урок 3. Жизненный цикл товара https://youtu.be/QTjzKbtEKKI Урок 4. Сегментирование https://youtu.be/_Wo9AqmFThg Урок 5. Позиционирование https://youtu.be/vwGkYWTVjE8 Урок 6. Дифференцирование https://youtu.be/m-rVS7NsjEo Урок 7. Модель AIDA. Реклама https://youtu.be/iwzQP42DdJQ Урок 8. SWOT-анализ https://youtu.be/-2SMAoB9-qA Урок 9. УТП (уникальное торговое предложение) https://youtu.be/d3CdKZdRS3Q Урок 10. ROI (return on investment) https://youtu.be/XFSh7wFXNtk ► Если видео Вам понравилось, ставьте лайк и подписывайтесь на канал! -------------------------------------------------------------------------------------------- ► Присоединяйтесь к ближайшему бесплатному вебинару по системному маркетингу - http://asm5.ru/vebinar Оформите заказ на книгу Ирины Пищук (Бородавко) по системному маркетингу - http://asm5.ru/book Приходите на живые бизнес-завтраки в Москве - http://asm5.ru/zavtrak Пройдите обучение на тренинге Система 1.0 - http://asm5.ru/trening или Система 2.0 - https://asm5.ru/marketing - и увеличьте прибыль компании на 30% с гарантией результата по договору. Присоединяйтесь к участникам бизнес-клуба SystemGuru: https://asm5.ru/club. Хотите гарантированно настроить систему маркетинга и получить результат? Записывайтесь на индивидуальный консалтинг лично с Ириной Пищук (работаем со всеми заинтересованными в росте продаж городами России) - http://tom6.ru/uslugi/consulting/ ---------------------------------------------------------------------------------------- ► Присоединяйтесь к нам в других соц. сетях: Instagram: https://www.instagram.com/irina.pishchuk.asm5.ru/ ВКонтакте: https://vk.com/asm5ru Facebook: https://web.facebook.com/asm5.ru
Swot Analysis in Digital Marketing
 
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Digital Marketing is an ever-changing field. The speed at which technology is transforming calls for a disciplined approach to tackling business challenges. In order to get your business started and then stay ahead of the competition, conducting a SWOT analysis is absolutely necessary. It is a method of structured planning that can be applied to a business, a product, industry, place or even an individual for that matter. In the field of Digital Marketing, applying SWOT analysis while starting your business or assessing a product could help you understand where you stand and how to capitalize on the vast amount of opportunities within your industry. SWOT analysis needs to be done even before you consider spending any money on a marketing campaign. So let’s find out a little more about what SWOT analysis is and how we can apply it in the Digital Marketing spectrum. ----------------------------------------------------------------------------------------------------------- Read the article here: http://bit.ly/2hAtDaC FREE SWOT ANALYSIS CHECKLIST: http://bit.ly/2j0aGBN ----------------------------------------------------------------------------------------------------------- If you liked what you saw, click the link below to Subscribe to our channel: https://goo.gl/tkU4va --------------------------------------------------------------------------------------------- If You Like What You See, Please LIKE, SUBSCRIBE & SHARE. It helps us make more quality Videos :) Follow Us On: Facebook: https://goo.gl/q1pxcQ Twitter: https://goo.gl/eWxitz Google Plus: https://goo.gl/ZAXXCt
Views: 957 Rightly Digital
Marketing SWOT analysis
 
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Get your FREE SEO audit. Let us help you get back on the map. Visit http://localseoandwebdesign.co.uk to get your FREE report or information how we can help you.
Coca Cola SWOT analysis 2018
 
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This video will analyze Coca Cola company using a SWOT analysis. It will discuss the key Coca Cola strengths, weaknesses, opportunities and threats that affect the company in 2018, which might help you get a better understanding about the Coca Cola and its business. The most important strength Coca Cola has is a dominant market share in the beverage industry. The Coca-Cola Company is the largest non-alcoholic beverage company in the world. The company owns, distributes and sells over 500 various non-alcoholic beverage brands in over 200 countries. Being large and having dominant market share has a few advantages over competitors: economies of scale; market power over suppliers and competitors; power over the buyers; wide audience reach. As for the disadvantages, Coca Cola’s major weakness is strong reliance on carbonated soft drinks to generate the majority of the company’s revenue. According to Beverage Marketing Corporation data, the market for carbonated soft drinks has been declining for the past 10 years. The declining demand for carbonated soft drinks is the major company’s weakness as it heavily relies on carbonated soft drinks such as Coca-Cola, Diet Coke, Sprite and Fanta for the majority of the sales. Let’s move on to the opportunities and the key opportunity for Coca Cola is an expansion of ready-to-drink (RTD) coffee products in the U.S. market According to the Beverage Marketing Corporation Report, the fastest growing liquid beverage segment in the U.S. during 2013-2017 was RTD coffees. Although the segment is relatively small, The Coca-Cola Company could further promote its Georgia brand in the U.S. market to establish itself as the RTD coffee leader in its home country. One of the threats that affect Coca Cola is that obesity concerns may reduce demand for some of the company’s products. According to The Coca-Cola Company’s financial report, obesity concerns are the no.1 threat that is affecting the company. Obesity concerns are already significantly affecting some of the beverage segments, mainly carbonated soft drinks segment, which is the largest Coca-Cola’s market. These are the key Coca Cola SWOT strengths, weaknesses, opportunities and threats. If you’d like to access many more of them, please visit our website https://www.strategicmanagementinsight.com/swot-analyses/coca-cola-swot-analysis.html and purchase the Coca Cola SWOT analysis from there. If you liked my analysis, agree or disagree with it please comment and subscribe below.
Views: 4862 SM Insight
SWOT -  анализ
 
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Юрий Робул, академический директор программ NIMA в Украине.
Lululemon business scholars marketing swot analysis university of Utah
 
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This video is a swot analysis on lululemon done for our business scholars class at the university of Utah.
Views: 215 Harrison Martin
McDonalds SWOT
 
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...using 2007 as an example
Views: 163359 ddd9255
SWOT Analysis in Hindi
 
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SWOT Analysis in Hindi
Views: 112512 The HemanJ Show
Swot Analysis Marketing.
 
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This Swot Analysis Marketing shows you how you can chose the right model of online marketing by allowing you to use the swot analysis template attached therein.
Views: 27 WORLD TOP 10
SWOT Analysis & TOWS Analysis with Examples
 
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In this video, I am explaining another very important tool in DEFINE phase i.e. SWOT analysis, acronym for Strengths, Weaknesses, Opportunities, and Threats. By using this tool, it forces team to think about the process or business, in a complete new way. We must carry out TOWS analysis after SWOT analysis, which is missed in many practical cases. I have explained importance of it in this video. A SWOT analysis is helping us to develop a strong business strategy by making sure that we have considered all of our business’s Strengths and Weaknesses, as well as the Opportunities and Threats in the marketplace. I have explained this concept with practical example which is very easy to understand. I have also explained a TOWS analysis, which is an extension of SWOT analysis and most important for developing strategies. I have explained all TOWS strategies also with practical examples. I am sure you will like it.
Views: 6743 LEARN & APPLY
SWOT Analysis: Marketing Plan basics
 
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S.W.O.T. Analysis http://www.qualitymediaconsultants.com
Views: 466 Lori A. Manns
SWOT Analysis (Music Marketing for the DIY Musician)
 
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Lead the pack by finding a unique competitive advantage in the marketplace via a SWOT analysis. Get the complete video series and companion book at https://www.groove3.com/promo/DIY-Music-Marketing-Special-Offer Bobby Borg is a major label, DIY, and Indie recording/touring artist with over 25 years experience in the music industry. He is an adjunct professor of music business at Musicians Institute in Hollywood and UCLA in Los Angeles, the author of five Music Business and Marketing books that are used in major schools around the world. His website is http://www.bobbyborg.com.
Views: 1025 Groove3
SWOT Analysis on Restaurant Business
 
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In this week video I talk about the SWOT Analysis on Restaurant Business. As you know SWOT stands for Strengths, Weaknesses, Opportunities and Threats and on this video I go through each one of them with examples. If this video was helpful for you, go and check out my video One Page Restaurant Marketing here http://30minutes.marketing/blog/create-your-one-page-restaurant-marketing-plan This video was created for 30 Minutes Restaurant Marketing a video blog where every week I share a restaurant marketing video that any restaurateur can apply in his restaurant. You can find more about it here: http://30minutes.marketing/ Transcript: Hello and welcome to this week 30 minutes restaurant marketing, this I will talk about How to Create a Restaurant SWOT analysis. As you know SWOT stands for Strengths, Weaknesses, Opportunities and Threats. A strength is a positive internal factor that your restaurant has and that creates an advantage for you in the market. A weakness on the other way is a negative internal factor that your restaurant has and that creates a disadvantage for you in the market. This is the SWOT analysis graphic. So these two squares on top are related to positive or negative internal factors that you somehow have the power to change it inside your restaurant. An example of a strength would be that you have an experienced chef and a weakness would be that your chef has not much experience. Keep in mind that when you are defining your strengths and weaknesses you are always comparing your restaurant to your direct competitors. Going back, if one of your strengths is your chef experience it means that your chef has more experience than the competitor restaurants chefs at same position. An opportunity, is a positive external factor that could be used to generate additional covers and sales. A threat, on the other side, is an external factor that can cause loss of covers and sales. So these two squares in the bottom are related to positive and negative external factors. You should be always on top of your opportunities and threats so you can take the right decisions when you need it. An example of opportunity is new technology that are developed and can be used to promote your restaurant, and a threat example would be a natural disaster that drove seafood prices up. Your goal after creating your SWOT analysis is to bring factors from left to right. Work on transforming weakness into strengths, at the previous example would be offering training to your chef so that he becomes more experienced, and see how you can create some “magic” in the threats so that they can become opportunities. Most of the times to develop a weakness into a strength is much easier has by being an internal factor you have full control on it, but when you can be creative enough to bring a threat into an opportunity it can be very profitable. In my previous threat example that caused the price of seafood to go up exponentially because of a natural disaster, if you know that all your competitor’s will stop selling seafood because it became “too expensive”, you could increase your seafood dishes price and be “the one and only” serving seafood dishes. By being unique, even with high prices, for sure seafood lovers would be “knocking your door”. So by now you know how you can create your SWOT analysis and that you need to develop a strategy to bring weaknesses into strengths and threats into opportunities. Thank you for watching, hope it helps, and if you want me to keep creating restaurant marketing videos please support by liking commenting, or sharing below. Thanks and Cheers
Views: 13265 Paulo Calisto
Marketing Plan Elements: Opportunities and Issues Analysis - SWOT Analysis
 
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Marketing Plan Elements: Opportunities and Issues Analysis - SWOT Analysis.
eCommerce Marketing - How to Perform a SWOT Analysis On Your Business
 
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Working hard and doing your best are great, but they won't get your business to the level of success that you could enjoy if you took a more focused approach. That is where a SWOT analysis can help. Running a SWOT analysis in not just looking at where your numbers are and where you would like to see them be. You analyze as a team what internal and external factors are affecting your business. When you understand these key factors you can set specific steps to achieve any goal set to grow your business. Watch today’s video as we dive into what these key factors are and how to determine if they are internal and external. You will be performing your own SWOT analysis in no time! ►Where to follow and listen to Trent Dyrsmid Website: http://brightideas.co Facebook: https://www.facebook.com/brightideasco Twitter: https://twitter.com/TrentDyrsmid iTunes: https://itunes.apple.com/us/podcast/brightideas.com-online-marketing/id570264034 ---- Thank you for watching this video—Please Share it. I like to read comments so please leave a comment and… ► Subscribe to My Channel: https://www.youtube.com/user/TheBrightideasco/sub_confirmation=1 -- Trent Dyrsmid is a serial entrepreneur, husband, and father. His 3 private companies generate millions a year in revenue. Profit Magazine named Trent's first company as one of Canada's PROFIT 100 fastest growing companies for two years in a row before he sold it for 7 figures in 2008. Today, thanks to his relentless focus on creating scalable business systems, Trent's team runs his multi-million dollar eCommerce company without Trent's day to day involvement so that he can focus on growing is recently launched business process software company.
Lezione di marketing n.2, parte 3 - La SWOT analysis e il piano di marketing
 
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Lezione di marketing n.2, parte 3 - La SWOT analysis e il piano di marketing
Views: 6285 VenditaDiretta
SWOT analysis: how to create a useful one
 
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To learn more https://www.oxfordlearninglab.com/p/swot-analysis. Most people do create SWOT analysis for entire companies. But this is a wrong approach, creating only generic results. Effective SWOT must be linked to a market segment.
Views: 76916 OxfordLearningLab
Swot Analysis (Hindi)| Marketing
 
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Hello Everyone, in this video you will see a simple explanation of SWOT Analysis, If you find this video helpful in understanding concepts then Do like share and subscribe the channel :)
Views: 495 Success Gyaan
SWOT & TOWS - An Introduction
 
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When organisations enter into strategic planning, they often carry out relevant research and analyses. The SWOT & TOWS are useful tools to summarize, organize and generate possible strategic options. This video aims to give an introduction to the SWOT & TOWS by working through an example. The video is aimed at assisting marketing managment students in their learning process.
Views: 45238 Tine Wade
Tesla SWOT analysis
 
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Tesla SWOT analysis is part of our Tesla Company Analysis course on Udemy. Check out the course here: https://www.udemy.com/tesla-company-analysis-strategy-marketing-financials/?couponCode=YOUTUBE Tesla is one of the most exciting companies of our day. A number of articles analyse the company’s strengths, weaknesses, opportunities, and threats. However, in most cases this is done focusing on a single aspect. What we will do in this video instead is leverage the SWOT framework in order to provide a complete and comprehensive Tesla SWOT analysis.
Views: 1645 365 Careers
SWOT ANALYSIS IN MARKETING/MANAGEMENT TELUGU|STRATEGIC ANALYSIS||BUSINESS STRATEGY
 
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SWOT ANALYSIS IN MARKETING/MANAGEMENT TELUGU|STRATEGIC ANALYSIS||BUSINESS STRATEGY #SWOTANALYSIS #STRATEGICPLANNINGSWOTANALYSIS #SWOTANALYSISTELUGU N
Views: 229 TutorialsMadeEasy
AIMS Analysis:  New Marketing Tool Similar to SWOT
 
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The AIMS Analysis is a marketing tool designed to help an organization AIM its resources at a specific target market - thereby reducing waste and increasing productivity. AIMS analysis (alternatively AIMS matrix) is an acronym for attributes, impact, market, and strategy. It is a structured planning method that evaluates those four elements of a project or business venture. An AIMS analysis can be carried out for a company, product, place, industry, or person. These elements may be presented on a simple 2x2 matrix as shown above. The following steps should be completed in order. 1.Attribute = Identify the positive (Attributes) or benefits of your product. What problem are you solving: safety, love, belonging, esteem, self-actualization, prestige, sex, convenience, health, vanity, money, etc? 2.Impact= Identify the demographic and psychographic profile of the population that is (Impacted) by the (Attributes) of your product. In other words, who cares about the benefits of your product and why? 3. Market = After describing the (Attributes) and (Impacted) population, use this information to determine where your customers are in the market; both physically and digitally. For example, do they shop at Family Dollar, JCPenny or Saks Fifth Avenue? Do they use Twitter, Facebook or LinkedIn? Do they live in the suburbs or inner city? Do they watch sports or do they watch cooking programs? 4.Strategy = Develop a (Strategy) to introduce your product to your market. For more info please visit www.AIMSAnalysis.com
Views: 448 Diversity411
Marketing Your Business - SWOT Analysis
 
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My PERSONAL Website www.joshuaalbo.weebly.com How to create and use a SWOT Analysis for your small or big business
Views: 140 Joshua Albo
Walmart SWOT analysis 2018
 
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This video will analyze Walmart company using a SWOT analysis. It will discuss the key Walmart strengths, weaknesses, opportunities and threats that affect the company in 2018, which might help you get a better understanding about the Walmart and its business. The most important strength Walmart has is being the largest retailer in the world, with unmatched scale of operations and strong market power over suppliers and competitors. Walmart is the world’s largest company by revenue and the largest retailer in the world. The company is a retail market leader in the U.S. and is a major competitor in all geographic markets in which it operates. What does ‘being the largest retailer in the world’ mean to Walmart? Economies of scale; Efficient and effective use of resources; Huge gains from implementing best practices; Experimenting with less risk; Market power over suppliers and competitors. As for the disadvantages, Walmart’s major weakness is overdependence on sales from the domestic U.S. market. Walmart’s sales from its domestic operations (includes Walmart U.S., Sam’s Club and other revenues) were US$380.580 billion in 2018. In 2018, 76.1% of all company revenue and more than 85% of its operating income came from the U.S. Walmart’s reliance on sales from one market weakens the company, as decreasing demand in the U.S. may seriously affect the company’s growth. Let’s move on to the opportunities and the key opportunity for Walmart is the e-commerce market, which is forecast to reach US$4.5 trillion by 2021. The e-commerce market is expected to expand significantly faster than the traditional retail sector, from US$2.290 trillion in 2017 to US$4.479 trillion by 2021, a growth rate of 95.6%. Based on these forecasts, e-commerce will account for 14% of total retail sales by 2020. Most of Walmart's ecommerce businesses are experiencing strong growth in e-commerce, especially in the U.S., China and the UK. Therefore, the company should focus on improving its e-commerce capabilities to take advantage of the growing online shopping market. One of the threats that affect Walmart is a growing risk of data breaches. For almost every transaction, the company collects customers’ credit or debit card information, either through in-store payments or online. It stores that credit/debit card data and protects it from theft. Nonetheless, data breaches can occur and customer data does get stolen and exposed from time to time. With the growing number of data breaches, there is always a potential risk of Walmart being breached again. These are the key Walmart SWOT strengths, weaknesses, opportunities and threats. If you’d like to access many more of them, please visit our website https://www.strategicmanagementinsight.com/swot-analyses/walmart-swot-analysis.html and purchase the Walmart SWOT analysis from there. If you liked my analysis, agree or disagree with it please comment and subscribe below.
Views: 1840 SM Insight
Amazon SWOT analysis 2018
 
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This video will analyze Amazon company using a SWOT analysis. It will discuss the key Amazon strengths, weaknesses, opportunities and threats that affect the company in 2018, which might help you get a better understanding about the Amazon and its business. The most important strength Amazon has is a combination of low cost structure, the largest merchandise selection and a huge number of third party sellers. Amazon is the largest online retailer in the world. In 2017, the company earned US$140.235 billion purely from online sales, more than any other retailer in the world. What is the key to such success? According to Jeff Bezos, the founder and CEO of Amazon.com, the company’s success lies in its low-cost structure and wide variety of merchandise. As for the disadvantages, Amazon’s major weakness is the growing long-term obligations-to-assets ratio. Amazon’s debt-to-asset ratio has risen significantly over the past few years and it is now one of the highest among its competitors. Let’s move on to the opportunities and the key opportunity for Amazon is the e-commerce market, which is forecast to reach US$4.5 trillion market worth by 2021. The e-commerce market is expected to expand significantly faster than the traditional retail sector, from US$2.290 trillion in 2017 to US$4.479 trillion by 2021, a growth rate of 95.6%. Based on these forecasts, e-commerce will account for 14% of total retail sales by 2020. One of the threats that affect Amazon is Walmart’s efforts to establish itself as a leading online retailer. In 2016, Walmart’s comparable store sales in the U.S. grew by only 1.6%, while the total sales of the Walmart U.S. grew by 3.2%. Most of the additional growth was achieved through e-commerce sales, which in 2016 grew by 16.11%. Walmart now has e-commerce websites in 11 countries and competes with Amazon in the U.S., U.K., Canada, China and Japan. These are the key Amazon SWOT strengths, weaknesses, opportunities and threats. If you’d like to access many more of them, please visit our website https://www.strategicmanagementinsight.com/swot-analyses/amazon-swot-analysis.html and purchase the Amazon SWOT analysis from there. If you liked my analysis, agree or disagree with it please comment and subscribe below.
Views: 3330 SM Insight
What is SWOT Analysis?(In Hindi)
 
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This Video Includes explanation of SWOT analysis, Strength, Weakness, Opportunity, Threat. For the same notes used in the video plz refer to: https://www.facebook.com/Learningtolearn2017/photos/pcb.1906643772981602/1906643276314985/?type=3&theater or https://twitter.com/2017learningto/status/916882664417779712 Follow us on Facebook: https://www.facebook.com/Learningtolearn2017/ Follow us on Twitter: https://twitter.com/2017learningto
Views: 28628 Learning to Learn
How to Brand Yourself with SWOT Analysis
 
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This video applies the most famous tool in Marketing, SWOT Analysis, to you and your personal brand. Consider your internal strengths and weaknesses and how they related to opportunities and threats in the world around you. This is a practical way to kickstart your personal brand. ► Subscribe to Scott's Videos Here - https://www.youtube.com/channel/UCzbuxqcashj31EY2Zc4RVCg -- Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from a range of marketing professions from social media managers to chief marketing officers. Scott also provides tips and secrets for using LinkedIn and building your personal brand. Find Scott here: Website: https://www.scottwdavis.com Soundcloud: https://soundcloud.com/tomarket Twitter: http://twitter.com/scottwdavis Podcast: https://www.scottwdavis.com/podcast Instagram: http://instagram.com/scottdavisphd
Views: 788 Scott Davis
HSC Business Studies Marketing: Situational Analysis (SWOT/Product Life Cycle)
 
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This video looks at the processes of Marketing, in particular, the situational analysis (SWOT/product life cycle). The information presented in this video has been sourced from a variety of locations, and/or has been provided to me through a long line of other educators, thus, the exact location is unknown. No attempt is made to claim this as my own work. Sources: Chapman, Stephen, Natalie Devenish, Mohan Dhall and Cassy Norris. Business Studies in Action: HSC Course. 4th ed. Milton, QLD: John Wiley & Sons, 2011.
Views: 582 Marco Cimino
SWOT Analysis: A presentation by Learn Marketing.net
 
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A presentation on how to conduct a swot analysis, presented by Learn Marketing
Views: 24376 learnmarketing
How to Use SWOT Analysis
 
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To learn more about SWOT and download the free worksheet, see our article at: https://www.mindtools.com/swot SWOT Analysis is a simple yet powerful technique that can help you to identify opportunities and understand your weaknesses. You can also use it to get a better understanding of your competitors, which can give you valuable insights to establish a successful competitive position. Watch the video to find out more.
Views: 230788 MindToolsVideos
Marketing Plan Nike Analysis S.W.O.T
 
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BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE IN THE WORLD
Views: 179 Rizky Nur Ichsan